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According to networking group GWPR (Global Women in PR), although women represent two-thirds of the global PR industry, 78 percent of CEOs in the top 30 global PR organizations are men. They also account for 62 percent of the PR … Continue reading →

Prior to 2017, the Cincinnati Zoo and Botanical Gardens had a rough few years. With the shooting of adult male gorilla Harambe and questions surrounding the death of a baby giraffe, the zoo had endured significant negative publicity. So it … Continue reading →

It started off as an embarrassing situation for The Denver Post. The only major daily newspaper serving the Denver metro area published a Colorado Rockies 25th anniversary Opening Day story with a very large photo of Citizens Bank Park in … Continue reading →

It can be challenging to keep key media engaged if your organization struggles to generate a steady pipeline of newsworthy announcements. However, there are ways to keep the momentum going. With the right mix of relevant touchpoints and topic strategies, … Continue reading →

Q1 remains a time when most organizations want to kick their PR activities into high gear, but don’t forget that solid planning helps set the tone for the course of the year. This means making time to hold in-depth, strategic … Continue reading →

So, you’ve spent the last month crafting and pitching a storyline to the “holy grail” reporter. And after several conversations, they finally agreed to a call with the CEO. However, despite your insistence that some preparation work be done, the senior exec … Continue reading →

With 2018 planning becoming an immediate priority, it’s hard not to look ahead. But don’t say goodbye to 2017 just yet —there’s still a lucrative PR  window between now and the end of the year. During this time, reporters tend to … Continue reading →

Everywhere I look over the past few weeks, there are heroes among us. Specifically, the many courageous heroes who are tirelessly advocating for those devastated by Hurricanes Harvey and Irma. During moments like this we should consider how we can … Continue reading →

As many established PR professionals adhere to proven strategies and tactics for executing successful long-term PR initiatives, how can you tell if your program includes the best approach? And how do you know that your key messages are reaching the … Continue reading →